The Nominal Network: When Things Go Asocial

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Location-based social networks like Connect and Highlight alert you to people who happen to be near your current location. By “people,” we essentially mean friends or those with similar interests (friends of friends). For a fee, SocialRadar even allows you to hook in LinkedIn contacts for quick access to someone’s  professional details (or – eek! their connections!) on the go.

And then there’s Cloak, the polar opposite – a reverse model because you’d actually prefer to avoid bumping into said people on the street. It works the same way as the others, but Cloak has a very different user interface to differentiate its purpose – dark and mysterious, with a setting that makes the phone vibrate anytime someone is within a distance of your choosing.

Cloak is social rehab – for those who want to avoid an ex, a client, a mutual social malcontent. Connections remain where we can browse them, at a safe distance and at our convenience in the two dimensional space of digital terroir.

In a similar vein, Breather advertises “Peace and quiet, on demand.” It’s essentially a room-rental service where users can find and rent rooms by the hour – ideally to take a nap, meet with clients, work, or to meditate.

Are we around each other so much that we’re actually fighting for the opportunity to be left alone?

Historically, digital tools were developed for connecting us to one another in order to share and spread information. With the overwhelming amount of ways to do that, it’s only natural that we start craving some distance, allowing ourselves to disconnect for actual Headspace (ironically there’s an app for that, too).

Come to think of it, we’re awfully hard on ourselves and these tools are strong evidence of that. I’d like to see an app that encourages me to be lazy on the weekends. Or better yet, the reverse of a to-do list – a blank screen allowing me to willing enter what I  did that day without the hassle of a pseudo digital nanny.

Today, I:

Ate a salad for lunch. Did 30 minutes of cardio. Thought happy thoughts. Didn’t run into anyone too horrible. And, actually remembered – without any alerts – to pick up rice milk on the way home!

 Yay for me!  Little Things!

At the end of the day perhaps I’m not going to avoid anybody or anything, except maybe trust the real world a little more, take a deep breath, and avoid anything beeping or blinking coming from my phone.

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