“Nicole is an innovator — she takes good ideas and makes them great, lights up every day convos with the intrigue and inspiration that leads to next big things.”
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Nicole is a digital marketing strategist, writer and self-professed geek, passionate about creating innovative experiences through technology. In a changing media landscape she drives products forward by crafting strategy and executing plans alongside teams of talented individuals.
Digital Strategy & Production
Nicole is a freelance marketing strategist and consultant.
Until June of 2016 she led marketing efforts at Chosen, where she spearheaded growth and influencer initiatives while helping close a key deal with The Ellen DeGeneres Show. The inaugurate game “Ellen’s Dance Off” launched in December of 2015.
Formerly she lead the accounts team at Fueled, a mobile-first design and development agency. As Head of Accounts Nicole managed and oversaw all account department activities including but not limited to: client relations, resourcing, billing, and end-to-end project management.
Nicole moved to Manhattan in fall of 2012 to work at The Guggenheim Foundation where she led interactive efforts and digital strategy for the BMW Guggenheim Lab. Part urban think tank and part community space, the Lab explored new ideas for city life. It traveled to New York, Berlin, and Mumbai with a culmination of findings exhibited at the museum from Fall of 2013 – January 2014.
Before moving to New York, Nicole worked at Mobile Roadie in Beverly Hills as Head of VIP Client Services. She worked regularly with VIP clientele such as the LA Kings, Madonna, Cristiano Ronaldo, Gabriel Iglesias, the Staples Center, TEDxWomen, and the San Diego Zoo. She forged strategic partnerships, closed key deals, and worked on feature integrations such as live video streaming and interactive maps.
At Yahoo! Music Nicole served as Interactive Director of Partner Relations. She worked closely with label partners to secure, produce and program exclusive content. She also programmed audio & video content for the site’s 300+ music channels and oversaw social media strategy.
At NPR-affiliate KCRW, she oversaw all social media initiatives leading to over 30,000 friends, followers, and fans of the station. She handled digital content programming, blogs, and page build-outs for the site.
Nicole began her career in digital media as an Associate Producer at the now-defunct Ten Music where she worked directly with brands like Grey Goose, Mercedes, and the NHL. She worked with top-tier advertising agencies and music producers, including The Transcenders, RedCola, and The Rondo Brothers. She scouted and secured indie bands for key initiatives on behalf of Target and Toyota.
Nicole has contributed to Indie Shuffle, Seen All Over, Yahoo’s As Heard On, and Laist. She’s worked with The Daily Swarm, a directory of music news sources and headlines; Flavorpill, a daily guide to quality cultural events in New York City, Los Angeles, San Francisco, Chicago, Miami, and London; and Made This For You, a place to discuss, collaborate and implement various design solutions for social change.
Radio Presenter, DJ
Nicole began pursuing her passion for radio at the age of 17 with a 4-6am on-air stint at WBGU. She quickly moved up the ranks to Production Director and eventually took a position as show host and Production Coordinator for ohio.fm, one of the first college radio stations to stream online.
After moving to Boston in 2002 she joined WERS and helped grow the electronic music program Revolutions. She contributed to the growth of the house music scene in Boston from 02-04 by hosting live DJs and local talent and supporting regular nights like BUMP at the Phoenix Landing.
Two years later she relocated to Los Angeles where she began volunteering at KCRW. She began working with cultural tastemaker Garth Trinidad on his Saturday evening music program Chocolate City. She has trained under L.A. tastemaker and Music Supervision luminaries Anne Litt, Nic Harcourt, and Chris Douridas.
In early 2012 Nicole hosted a regular Saturday evening mix show, this time on Moheak.com. (founded by Indie 103.1fm Music Director T.K.) She later joined forces with underground LA station KCHUNG where she hosted a Sunday evening program.
As part of the DJ duo Stranger Danger Nicole has DJ’ed at various venues around Los Angeles including The Greek Theatre, The Hammer Museum, the Cooper Design Space and the Hollywood Roosevelt Hotel, with a longtime monthly residency at Blipsy’s Barcade.
In New York Nicole served as Resident DJ for It’s A School Night, a weekly music showcase presented by KCRW in Williamsburg, Brooklyn.