Author Archives: Nicole

Goal Setting – Designing A Life Plan In 2017

Photo: David Schap via Unsplash

One year ago I hired the talented Harper Sperro to help me find the time to complete a creative project. My life was action-packed and I needed to figure out how to make quality time and space for my craft in order to ultimately reach my writing goals for the year.

What Harper helped me to understand was that it was everything around the project that needed to shift first. This shift was necessary to bring my best self to the table as a creative professional and burgeoning business owner.

Let me explain.

The process began by optimizing first for health. Getting the proper nutrition, the right amount of sleep, and regular exercise were key to functioning at a high level.

After that, I needed a support system in place. It was critical to surround myself with a steady stream of quality individuals and communities.

After that, I needed to make sure that all of my work — creative and otherwise — had meaning.

A year ago, I knew that I wanted to branch out on my own at some point. I also wanted to help more people and dedicate more time towards creative projects.

Of course, there were other things too. I also wanted to get in better shape, start a regular meditation practice, and all of the things we aspire to be and do when the new year rolls around.

It was a lot. So with Harper’s help, I began measuring how I spent my time.

This enabled me to generate balance and see where I was (or was not) focusing the most.

First, I created five core areas of focus.

One year ago today, they were:

1. Health/Wellness/Fitness

2. Friendships

3. Community

4. Career Transition

5. Writing Projects

I had target units to hit each week per category. This gave me something to work for each week. For example, 2 units of community, 10 of health/wellness/fitness.

Every night I marked off the units that had been achieved for the day. One unit of meditation. One community event.

We put a running tally in place to see how I was performing week-over-week, month-over-month.

I am proud to say that after 12 months, I now meditate almost every evening and have successfully transitioned to take on freelance marketing work full-time, bringing in on other partners to work with in the process.

I am also close to completing a creative writing project that I’m eager to announce later in the year.

I have made some great friendships, been part of a happy romantic relationship, and have dipped in and out of several communities where I have found incredible camaraderie and support in my journey.

This in mind, my goals for 2017 have been slightly edited to the following:

1. Wellness/Fitness

2. Business Building

3. Craft/Writing

4. Relationships

5. Community

6.  Learning

7. Experiencing Joy

 

I wanted to make my goals productive and also enjoyable, keeping in mind the holistic model of incorporating all aspects of life into the plan.

The biggest challenge I noticed from last year have been showing up consistently for the units I have the most fear and/or apprehension about. For example, I’m not the best at sales, so I already know that business building will be a challenge.

I also get nervous about attending new community events for the first time — just another thing to be aware of.

I am willing to tackle these challenges head-on because 1.) each unit is driven by my core values and beliefs, and 2.) through other exercises undertaken in 2016 I have become increasingly risk-hungry (and therefore am willing to get uncomfortable).

With those goals in mind, alongside my core values and principles, I use this methodology as a means for taking action on my goals.

Some good working templates and resources for making this your best year ever can be found at the following:

Bullet Journaling

Hive Leaders – resources 

Technori – The Most Effective Goal-Setting Plan You’ll Ever Find

The 2017 Volt Planner

Environmental Biohacking & Rumbling With The Unknown

Sunset at Big Sur taken during week 4 of my bio-hacking experiment

Big Sur, CA – Taken during Week 4 of my experiment.

The following is based on a talk I gave a few weeks back at Twitch HQ for Women’s Catalyst Lightening Talks.

At the end of September I deliberately kicked myself out of my studio apartment.

I sublet to a friend for two months and hit the road.

Now, I didn’t go very far. I drove around California in my trusty Prius C – living with friends, crashing on couches, spending time in nature.

I did this because I needed to get uncomfortable.

Because I believe that curiosity is greater than comfort.

[ Curiosity Zone > Comfort Zone ] *

I didn’t always believe this.

I’m a virgo perfectionist who likes her creature comforts. I’m in the upper half of my 30’s. What sense did it make to live out of my car when I had immediate goals to achieve?

Because I needed to clear my head. Because I wanted to get better.

Biohacking is a systems thinking approach to our own biology.

Here’s a short list of hackable things** :

• Nutrition – what we put into our bodies

• Physiology/Movement – muscle activity, cardio-vascular health, stretching & posture

• Environment – lighting, air quality, spending more time in nature

• Meditation – it can literally rewire the brain

• Mindfulness – practicing gratitude on a regular basis

• Sleep – measuring how much you get, performing regular quality checks

• Attention – how you think, learn, reason and focus

• Getting Uncomfortable…

…Ah ha!

Getting uncomfortable can mean a lot of things. It can mean taking a cold shower, contemplating death, or giving rejection therapy a spin. For me, it was a version of being homeless.

I’m not going to say it was easy. I oft dreamt about returning to my peaceful Oakland apartment.

But as soon as I returned to Oakland two weeks ago I felt a wave of disappointment wash over me. I walked to the window and looked out. Where was everyone, and…

…When can I do it again?

Here are my findings post-experiment:

1. Possessions – I can get by with less. A lot less.

2. Focus – Having less allows me to focus directly on my goals.

3. Self-reliance – I became stronger with my asks because my needs were clear.

4. Self-Awareness – I became more open minded to new situations.

5. Planning – I made a choice to just show up and take it one day at a time. And it worked.

Most of all, I learned that I don’t need to have everything figured out.

Becaue we are a generation defining life on our own terms. There are no right answers, no playbook to live by. We can write our own stories as we go.

 

* via this post by James Altucher

** via this post by Dave Asprey

Apple Search Ads And Mobile Acquisition: A Primer

An example of how an ad now appears in the Apple App Store

An ad in the Apple App Store

Apple recently launched Apple Search Ads, the first paid advertising channel for the App Store.

The platform has demonstrated notable success to-date. Initial findings show that these types of ads deliver quality users at scale with solid retention.

Bottom line: Apple Search Ads show huge potential.

This is in comparison to other install acquisition channels, for example advertising on mobile ad networks.

As opposed to mobile ad networks, Apple search ads are not display-based. You’re not going to see a random ad when browsing the app store.

Instead, they work a lot like Google’s search network.

You only see an ad when searching the app store for something specific.

It’s intent-driven marketing at its finest. You are offering a solution to a potential customer who is already searching for something related to your product.

You are providing a solution to something they are already looking for.

The meat of a campaign is keyword-driven.  It’s similar to Google’s PPC (pay-per-click) advertising – you bid on specific keywords and only get charged per click (or in this case, tap).

The beauty of this is that you can run tests on various groups of keywords. And your audience consists of potential customers who are already looking for a product or service like yours.

This is perhaps why Apple Search Ads are out-performing other mobile ad networks.

The customer is targeted directly from within the App Store.

They already have the intent to install.

Only time will tell if this channel will be a.) viable in the long term (e.g., most cost-effective) and b.) scalable, particularly with the holidays right around the corner when ad cost tends to go through the roof.

As of now, it’s safe to say that ASA is looking promising as a reliable long-term solution for mobile user acquisition.

You can find a nice preliminary findings report presented by AppsFlyer here.

Going Freelance – 5 Tips For Entering The Freelance Economy

5 tips for entering the freelance economy

Photo Source: Kaboom Pics

A few weeks back I gave a talk at The Alley about my experience in joining the freelance economy. The evening was filled with personal stories and powerful tips for getting started. I learned a lot from the other presenters and had a great time sharing my experience so far. Below are key takeaways from that talk.

1. Establish your value-add.

Before you make the jump, it’s critical to understand the value of what you bring to the marketplace. Speak with business leaders in your circle to understand their needs within your area of expertise. For me, it was an intimidating process because marketing is such a huge vertical. After I understood what people needed the most help with, I was able to establish a framework for how to help.

2. Get organized.

I use Trello to manage action items related to the business itself. For example, I have several lists set up for capturing to-dos and tracking leads.

One thing I wish I did earlier was set up a separate gmail account for business correspondence only. Having a separate account helps keep things streamlined and creates a better work-life balance.

Each client gets a tracking number. This number is added to their Trello board, Google drive folder, and company profile within FreshBooks.

Google drive is key for collecting and sharing project files and documentation. I use Freshbooks for invoicing, Slack and Skype for communication, and countless other services for managing my calendar and keeping inboxes streamlined.

I went to the bank and got a business checking card to separate business expenses from personal ones. In conjunction with Mint, this will make things much easier come tax season.

3. Optimize your environment.

For the first two months as a freelancer I worked from home. I learned that it wasn’t sustainable over time.  I needed to get out of the house in order to work more efficiently in general, and get at least a little amount of socialization in.

One of the hardest parts about going freelance for me, outside of worrying constantly about money, was working alone 100% of the time. I learned that I need to be around other people to get the juices flowing,  so I designed a work environment that worked the best in order to achieve that.

4. Remember that Energy is greater than Time.

As a freelancer it’s important to optimize your time, but it’s equally if not more important to maintain mental energy. If your energy is low, you won’t be able to complete tasks as quickly or with nearly as much focus. It may seem selfish at first to prioritize self-care and maintain a healthy work-life balance. But in the end, it’s critical in order to prevent burn out and keep your energy reserves high over a sustained period of time.

5. Plug-in to like-minded communities.

Go to events hosted by companies that support the freelance economy. Some examples of companies that host great events include:  WorkFrom, Fivver, and Cloudpeeps. Explore co-working places and opportunities to work with others. Co-working communities often host events for socializing and have Slack channels for participating in knowledge share during the work week. These communities are helpful for building friendships, finding resources, and generating leads.  

Remember, your desire to be a freelancer is a logical one. It was never explained to us when we were young that this way of living and working is a viable option, therefore the concept can at times appear hazy.

However, the percentage of freelancers is on the rise. Freelancers are part of a larger movement focused on creating a sustainable and independent work economy. With some solid strategy, decent organizational skills and willpower, you can make the transition too.

View the presentation from my talk here.

Becoming Antifragile – How To Gain From Disorder

 

Image Credit: Andre Faria Gomes

Image Credit: Andre Faria Gomes via Slideshare: Antifragile: Lessons Learned

“Wind extinguishes a candle and energizes fire. Likewise with randomness, uncertainty, chaos – you want to use them, not hide from them. You want to be the fire and wish for the wind.”

-Nassim Taleb

Last week I gave a talk at the monthly Catalysts Collective event here in San Francisco on the topic of antifragility. The following points are highlights from my talk.

To understand the premise of Antifragile – Things That Gain From Disorder there are three key areas to consider.

We know what it means to be fragile – to be easily broken. Another way to interpret it is to be damaged by disorder. The world’s banking system is a good example – something left vulnerable to chaos, randomness, and uncertainty.

After the state of fragility comes resiliency. Things that are resilient have the ability withstand disorder. Imagine a structure built to withstand earthquakes. When an actual earthquake occurs, the building (hopefully) remains standing. It does not change.

A great story of being resilient is the phoenix. The phoenix may rise from the ashes, but he rises only to become what he once was before. 

The final state Taleb focuses on is the state of being antifragile.

Antifragility is when something benefits from disorder. While startups are known to harbor an improbability of success, when viewed in increments success happens as a result of randomness, chance, volatility and instability. 

When viewed from the macro level, the startup economy benefits society as a whole. It creates room for opportunity and innovation. Things like volatility and instability are required in order for them to achieve the point of contribution at scale. This concept can be applied to the contribution of individuals too – organic things, like muscle mass, require some level of instability or challenge in order to grow.

I believe that being antifragile is essential for personal revolution.

Some benefits of being antifragile include:

  • Increased confidence
  • Welcomeness to change
  • The allowance of discomfort
  • Possessing a growth mindset versus a fixed one.

Here are  ways to become antifragile:

  • Think of perceived failure as opportunity
  • Lean into fear
  • Embrace community
  • Listen to yourself and to others
  • Seek opportunities
  • Build a strong baseline
  • Use the barbell strategy.

The barbell strategy is a method presented by Taleb. Consider the image of a barbell. The maximum amount of risk you’re willing to take goes on one side. It’s balanced by Maslov’s basic needs (food, water, safety) on the opposing end.

This is a very basic introduction to the basic concepts of Antifragility. If you’d like to learn more, I recommend checking out the book itself or visit the following blogs that present nice summaries and applicable tips for becoming antifragile.

Taylor Pearson – Antifragile Book Notes

StartupBros – How You Can Profit From The Unknown: Becoming Antifragile

Buy – Antifragile: Things That Gain From Disorder (Amazon)