Author Archives: Nicole

Virtual Reality And The Future Of Storytelling

virtual reality

Photo: Pixabay

“Just so I understand this correctly, it’s possible to experience death in virtual reality. To experience what it’s actually like to die, in the brutalist of ways even. And as our senses develop — touch, smell, things like that — this experience is only going to get more realistic.”

The woman nodded in response. We were sitting across from each other in a large yurt that overlooked the Pacific Ocean, the door flap of the enormous tent making a gentle slapping sound in the wind as six of us sat cross-legged in a circle well past midnight.

The topic: virtual reality and consciousness.

Continue reading

Goal Setting – Designing A Life Plan In 2017

Photo: David Schap via Unsplash

One year ago I hired the talented Harper Spero to help me find the time to complete a creative project. My life was action-packed and I needed to figure out how to make quality time and space for my craft in order to ultimately reach my writing goals for the year.

What Harper helped me to understand was that it was everything around the project that needed to shift first. This shift was necessary to bring my best self to the table as a creative professional and burgeoning business owner.

Let me explain.

The process began by optimizing first for health. Getting the proper nutrition, the right amount of sleep, and regular exercise were key to functioning at a high level.

After that, I needed a support system in place. It was critical to surround myself with a steady stream of quality individuals and communities.

After that, I needed to make sure that all of my work — creative and otherwise — had meaning.

Continue reading

Environmental Biohacking & Rumbling With The Unknown

Sunset at Big Sur taken during week 4 of my bio-hacking experiment

Big Sur, CA – Taken during Week 4 of my experiment.

The following is based on a talk I gave a few weeks back at Twitch HQ for Women’s Catalyst Lightening Talks.

At the end of September I deliberately kicked myself out of my studio apartment.

I sublet to a friend for two months and hit the road.

Now, I didn’t go very far. I drove around California in my trusty Prius C – living with friends, crashing on couches, spending time in nature.

I did this because I needed to get uncomfortable.

Because I believe that curiosity is greater than comfort.

[ Curiosity Zone > Comfort Zone ] *

I didn’t always believe this.

Continue reading

Apple Search Ads And Mobile Acquisition: A Primer

An example of how an ad now appears in the Apple App Store

An ad in the Apple App Store

Apple recently launched Apple Search Ads, the first paid advertising channel for the App Store.

The platform has demonstrated notable success to-date. Initial findings show that these types of ads deliver quality users at scale with solid retention.

Bottom line: Apple Search Ads show huge potential.

This is in comparison to other install acquisition channels, for example advertising on mobile ad networks.

Continue reading

Going Freelance – 5 Tips For Entering The Freelance Economy

5 tips for entering the freelance economy

Photo Source: Kaboom Pics

A few weeks back I gave a talk at The Alley about my experience in joining the freelance economy. The evening was filled with personal stories and powerful tips for getting started. I learned a lot from the other presenters and had a great time sharing my experience so far. Below are key takeaways from that talk.

Continue reading