Is building a product actually easier than marketing the thing? Some would answer yes. Perhaps it depends on what you’ve set out to build. (Yo, anyone?) On one hand, while marketing has become easier due to more methods at our disposal and advanced tools for measuring impact, the holistic idea of “marketing” as a whole does have its challenges.
For one, marketing departments don’t have a template to follow. There are no feature sets, no assigned tasks in Jira, no testing build to see if the features actually work.
That’s not to say that building a quality product isn’t challenging — it’s been reported that less than 0.01 percent of consumer mobile apps actually find financial success. The argument is then reversed. Is marketing to blame for this unfortunate rate of success? Perhaps.
Public/Private is a game created to accompany two ongoing research projects undertaken in Mumbai, in cooperation with Partners for Urban Knowledge, Action & Research (PUKAR) and the Design Cell at the Kamla Raheja Vidyanidhi Institute for Architecture and Environmental Studies (KRVIA).
The goal of these studies is to explore the meaning and overall characteristics of privacy. The related interactive project, Public/Private, was created to continue that conversation by opening it up to a global audience.
For the phase 2 direction of the project, we thought a lot about specific locations and where one might go to seek privacy. We considered the correlations between when someone wants privacy versus when someone experiences privacy. We thought about what we wanted users to get out of the survey, and what sort of findings we’d hope to achieve.
With these considerations in mind, we think we came a little closer to the heart of the project.