Category Archives: digital matters

Virtual Reality And The Future Of Storytelling

virtual reality

Photo: Pixabay

“Just so I understand this correctly, it’s possible to experience death in virtual reality. To experience what it’s actually like to die, in the brutalist of ways even. And as our senses develop — touch, smell, things like that — this experience is only going to get more realistic.”

The woman nodded in response. We were sitting across from each other in a large yurt that overlooked the Pacific Ocean, the door flap of the enormous tent making a gentle slapping sound in the wind as six of us sat cross-legged in a circle well past midnight.

The topic: virtual reality and consciousness.

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Smart Watch Review: The Vector Luna

Vector Smartwatch synced to iPhone app

As far as smartwatches go the Vector excels in both design and technical prowess.

It does exactly what ones assumes a smartwatch would do. It notifies the wearer of the info he or she wishes to receive. It also serves as an elegant and reliable timepiece — nothing more, nothing less.

People tend to converse about smartwatches in the same way they do about Google Glass. What’s a smartwatch other than another digital device stealing our time and attention? Do we really want another barrier to real human connection, especially one that from the very beginning appears to be somewhat gauche?

In our information-crazed society where FOMO is a real thing, aren’t we distracted enough?

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Why Digital Marketing Is The Future (And The Future Is Now)

 

Is building a product actually easier than marketing the thing? Some would answer yes. Perhaps it depends on what you’ve set out to build. (Yo, anyone?) On one hand, while marketing has become easier due to more methods at our disposal and advanced tools for measuring impact, the holistic idea of “marketing” as a whole does have its challenges.

For one, marketing departments don’t have a template to follow. There are no feature sets, no assigned tasks in Jira, no testing build to see if the features actually work.

That’s not to say that building a quality product isn’t challenging — it’s been reported that  less than 0.01 percent of consumer mobile apps actually find financial success. The argument is then reversed. Is marketing to blame for this unfortunate rate of success?  Perhaps.

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