As far as smartwatches go the Vector excels in both design and technical prowess.
It does exactly what ones assumes a smartwatch would do. It notifies the wearer of the info he or she wishes to receive. It also serves as an elegant and reliable timepiece — nothing more, nothing less.
People tend to converse about smartwatches in the same way they do about Google Glass. What’s a smartwatch other than another digital device stealing our time and attention? Do we really want another barrier to real human connection, especially one that from the very beginning appears to be somewhat gauche?
In our information-crazed society where FOMO is a real thing, aren’t we distracted enough?
Is building a product actually easier than marketing the thing? Some would answer yes. Perhaps it depends on what you’ve set out to build. (Yo, anyone?) On one hand, while marketing has become easier due to more methods at our disposal and advanced tools for measuring impact, the holistic idea of “marketing” as a whole does have its challenges.
For one, marketing departments don’t have a template to follow. There are no feature sets, no assigned tasks in Jira, no testing build to see if the features actually work.
That’s not to say that building a quality product isn’t challenging — it’s been reported that less than 0.01 percent of consumer mobile apps actually find financial success. The argument is then reversed. Is marketing to blame for this unfortunate rate of success? Perhaps.
I’ve always been a huge Richie Hawtin fan, so it comes as no surprise that I loved every minute of this interview. I particularly enjoyed hearing his thoughts on the future of DJ’ing and how we must experiment with our tools to improve and develop new ones. Although Technics Turntables were considered to be the “standard” for DJ’ing 10 years ago, the technology is changing so often that it would hinder progress to claim any one tool as standard today.
“I think as people who are just looking at the equipment about what it does…but it’s not about what the equipment does, it’s about what you can do through that equipment. That’s where the soul is.”