Category Archives: work

Goal Setting – Designing A Life Plan In 2017

Photo: David Schap via Unsplash

One year ago I hired the talented Harper Spero to help me find the time to complete a creative project. My life was action-packed and I needed to figure out how to make quality time and space for my craft in order to ultimately reach my writing goals for the year.

What Harper helped me to understand was that it was everything around the project that needed to shift first. This shift was necessary to bring my best self to the table as a creative professional and burgeoning business owner.

Let me explain.

The process began by optimizing first for health. Getting the proper nutrition, the right amount of sleep, and regular exercise were key to functioning at a high level.

After that, I needed a support system in place. It was critical to surround myself with a steady stream of quality individuals and communities.

After that, I needed to make sure that all of my work — creative and otherwise — had meaning.

A year ago, I knew that I wanted to branch out on my own at some point. I also wanted to help more people and dedicate more time towards creative projects.

Of course, there were other things too. I also wanted to get in better shape, start a regular meditation practice, and all of the things we aspire to be and do when the new year rolls around.

It was a lot. So with Harper’s help, I began measuring how I spent my time.

This enabled me to generate balance and see where I was (or was not) focusing the most.

First, I created five core areas of focus.

One year ago today, they were:

1. Health/Wellness/Fitness

2. Friendships

3. Community

4. Career Transition

5. Writing Projects

I had target units to hit each week per category. This gave me something to work for each week. For example, 2 units of community, 10 of health/wellness/fitness.

Every night I marked off the units that had been achieved for the day. One unit of meditation. One community event.

We put a running tally in place to see how I was performing week-over-week, month-over-month.

I am proud to say that after 12 months, I now meditate almost every evening and have successfully transitioned to take on freelance marketing work full-time, bringing in on other partners to work with in the process.

I am also close to completing a creative writing project that I’m eager to announce later in the year.

I have made some great friendships, been part of a happy romantic relationship, and have dipped in and out of several communities where I have found incredible camaraderie and support in my journey.

This in mind, my goals for 2017 have been slightly edited to the following:

1. Wellness/Fitness

2. Business Building

3. Craft/Writing

4. Relationships

5. Community

6.  Learning

7. Experiencing Joy

 

I wanted to make my goals productive and also enjoyable, keeping in mind the holistic model of incorporating all aspects of life into the plan.

The biggest challenge I noticed from last year have been showing up consistently for the units I have the most fear and/or apprehension about. For example, I’m not the best at sales, so I already know that business building will be a challenge.

I also get nervous about attending new community events for the first time — just another thing to be aware of.

I am willing to tackle these challenges head-on because 1.) each unit is driven by my core values and beliefs, and 2.) through other exercises undertaken in 2016 I have become increasingly risk-hungry (and therefore am willing to get uncomfortable).

With those goals in mind, alongside my core values and principles, I use this methodology as a means for taking action on my goals.

Some good working templates and resources for making this your best year ever can be found at the following:

Bullet Journaling

Hive Leaders – resources 

Technori – The Most Effective Goal-Setting Plan You’ll Ever Find

The 2017 Volt Planner

Getting To Inbox Zero In 3 Hours Or Less

Photo Credit: Liane Metzler via Unsplash

Photo Credit: Liane Metzler via Unsplash

I always thought “inbox zero” was an urban myth. How is it possible that one’s inbox could have literally no emails in it whatsoever?

The last time I checked there were around twenty-thousand messages. Incoming ones starred for later, bookmarked newsletters going back to the beginning of time begging for acknowledgement — the dutiful read, watch, response, purchase or listen that may or may not make our lives slightly more whole.

I don’t know about you, but I’m a hoarder of information. I’m pretty much obsessed with emailing myself several times daily — links to recipes, lengthy thought pieces, cute shoes — never to be opened at the fabled moment for where there’s actually time. Let’s face it, emails generate more work than pleasure. And if the case was in fact pleasure, my pocketbook surely wouldn’t be pleased.

I also have a terrible habit of staring at my inbox for moments on end. I sit unblinking and motionless, eyeballs glossing over the never ending list. Whether starred, marked as “important and unread,” or falling within the categorical everything else, without moving a muscle the meter on my forehead goes from full to hovering near bone dry.

One Friday evening I decided to take matters into my own hands. It was time to part with these missives from the past. They were slogging things down, preventing crystal-clear clarity in order to have a more fulfilling, energized, and productive day.

Here’s how I finally reached the ever-so-elusive Inbox Zero in less than three hours.

1. I took to e-mail management tools.

Basically, if there’s a way to cheat through technology I’m going to do it. In this case the enablers were Sanebox and Boomerang.

I implemented Sanebox to filter out everything that wasn’t urgent. Most emails were automatically delivered to a new inbox called “SaneLater.” Urgent e-mails, as defined in this case, arrive directly in my main inbox from the fingertips of human beings I actually know. Anything and everything else goes to SaneLater.

I made use of Boomerang, which I’ve had installed for years and never actually noticed. I scheduled starred emails to return on the day an action item was due. The original message was then archived.

2. I took the plunge.

The great thing about Gmail is that all your archived emails are still searchable (via the nav bar at the top). They live in a far-off place you don’t need to visit unless absolutely necessary, far away from your actual inbox.

Sanebox offers a simple and useful methodology for e-mail management: Delegate, Defer, Delete, Respond, and Do.

After responding to, rescheduling, or filing away everything timely I could find, I did the unimaginable. I selected everything in my inbox — I mean everything — and *gulp* clicked Archive.

Sanebox has a tiny learning curve when it comes to additional features. Part of the fun is leveraging them for specific needs.

For example, I don’t always need a message to return if I don’t hear back from the recipient. I do, however, need constant reminders in order to follow up with people within a reasonably courteous timeframe and/or get things done by a specific date. Having the message go away then reappear when the timing is relevant is a hack that’s been working massively well for me so far.

After it was all said and done, my inbox looked like this!

IMG_4517

Day one went flawlessly. By removing the clutter I felt immeasurably energized and ready to do the deep work instead of staring at the screen in an overwhelmed stupor. I didn’t miss anything about the old e-mail workspace. I found myself attacking the “to dos” — the major bullseyes of the day that mattered most.

Email became secondary to workflow. Actual work came first. By using chunks of time specifically set aside for e-mail I now manage inbound communications tactically (while attempting to avoid becoming obsessed with the notion of persistent zero!). This week was noticeably more productive — my headspace has been clearer and I found that my mood was actually better.

All in all, the tedious effort was worth it in the end.  Inbox Zero for the win!

Now, does anyone have any tips for keeping it this way?!

How To Build A Successful Marketing Stack In The New App Economy

white iPhone

There are many ways to drive users consistently to your app while delivering exactly what they want in the form of an entertaining and – if you’re lucky – addictive in-app experience. Based on your initial target market along with what you learn about your users, all it takes is a series of steps that are tactical, measurable, and scalable in methodology.

While your business needs must always be tied directly to your implementation plan, there are many things you can do to interact directly with your core user base while simultaneously reaching target market groups.

Here are 5 key steps to get there:

1. Know and Serve Your Audience

Beyond Google Analytics and platform-specific marketing tools, tap into the social media earpiece to speak with and listen to your core user base.

Outside of basic affinity metrics, what are their interests? What do they want, and most importantly what do they care about? Do you attract design nerds, community lovers, foodies, music fans – perhaps a combination of several of these groups?

What daily problems do they face, and how can you help solve them through technology? By learning about your audience, you’ll best be able to draw conclusions about what type of content to create and experiences to deliver and thereby stay one step ahead of the game.

Target markets are the measurable, critical component that ultimately drive app growth. The key is to hook these users early by delivering exactly what they want (or something close to it) while consistently keeping yourself in their digital spheres by leveraging the channels where they hang out the most.

After that, the real fun begins – this is where you can work on bringing the somewhat-to-average app user to ultimate fan status.

2. Deliver, Deliver, Deliver

Related to #1, you should provide users with exactly what they want. Deliver items tied to their interests, and you will open the door to increased usage, upsells, and app growth.

Don’t forget that your #1 marketing channel is word of mouth. This directly contributes to the velocity of the number of downloads acquired and is also a key metric for visibility in the iTunes app store in terms of store ranking and feature placement.

Seed content by hiring top-tier and relevant storytellers to expand your reach on blogs and social media. Create engaging content – and don’t worry about the rules. Create Instagram content just as cool as your friends would create. Reach out to influencers through various platforms (again, where they hang out), and you’ll wind up with a channel that can create significant impact.

3. Embrace the Funnel

Tap into how people are using your app. User behavior is telling, from the newbie to the frequent user. Examine where they drop off and investigate why it happens. If your on-boarding screen is collecting the correct information, you already have basic contact info available. This creating an easy entry point to remarket by offering incentives to return for more, which leads to the following…

4. Don’t Be Afraid to Pivot

Stay true to your product roadmap, but always be available and willing to ask questions. If something isn’t working and you receive the same feedback time and time again, the suggestion may be worth acting upon.

If a feature recommendation comes to the table that actually makes sense, that’s a terrific thing. And it’s free feedback! Let that feedback gently inform your product roadmap, and keep iterating on the product with this information in mind.

5. Utilize Tools with Built-in Engagement Mechanisms

Facebook bought Parse for a reason – they are now directly tied to developers and thus can make the development process of integrating with Facebook simple. Twitter and Google are also in the game of making significant investments in tools that provide easy access to app analytics, built-in promotional tools, and other strategies that provide natural stepping stones into proprietary advertising platforms that drive app downloads, which in turn drives revenue (Facebook earned $1.95 billion in Q3 2014 on mobile ads alone).

While it’s been proven that buying ads on Facebook works well, further evidence shows that content-driven engagement will always be of interest. Combined with the above tactics – examining user behavior, knowing and serving your audience, creating original content, and not being afraid to pivot – you can leverage many tools that lead to the promotion and distribution of a highly successful app.

100 Urban Trends

Screen shot 2013-05-28 at 11.57.27 AM

We recently launched 100 Urban Trends, an interactive glossary concepted and written by the curatorial team at the BMW Guggenheim Lab. It was featured in Participatory City: 100 Urban Trends, an interactive exhibit that ran at the Guggenheim Museum from October 11, 2013–January 5, 2014.

100 Trends showcases the most talked-about urban trends from the BMW Guggenheim Lab’s three global stops to date. The interactive feature was designed by Collective Assembly in conjunction with graphic designers Sulki & Min with technical assistance from Bruce Knack.

My role was to help translate the printed version into a compelling online experience through managing all aspects of digital production.

See it in action here: 100urbantrends.com

Featured in:

ArchDaily
Untapped Cities
E-Flux
Art Daily
Fast Co Exist
Gizmodo
Design Applause
Dexigner