Tag Archives: sharing

Playlist Manifesting: What Makes a Great Mixtape?

Every single one of us can be a DJ . We each have the ability to be an influencer, a critic – a purveyor of fresh musical content for the masses.

From an accessibility standpoint, It’s becoming easier to queue up songs and create deep playlists based on the music we love. Between music blogs and social sites, we can preview tracks from established and brand-new artists. We can easily create playlists on the fly, spreading them far and wide to share our respective tastes and express our mood to the world.

Thanks to music blogs, we have the ability to hear upcoming singles at the same time (or even before) traditional musical tastemakers do. And we’re not restricted by FCC rules or political embargos.

The great news is that online music services are consistently getting better and the catalogues are becoming deeper.  We can share tracks, solicit feedback, re-share what our friends have liked and even collaborate with them.

We are eager to share and eager to please.

With all of this newfound access, content will still prevail. There’s still an art to crafting the perfect mixtape – a perfect rhythm and balance that tells a story and will make your friends hunt you down for more.

For what it’s worth (and so I’ll stop babbling to strangers about this at parties), I’ve sketched out a few thoughts on what I think creates great playlist. As a DJ and musical programmer with several years of community + college radio experience,  I feel that I may be able to speak semi-intelligently on the issue (ha).  And if I really have no clue what I’m talking about, please feel free to call me out in any way you see fit (a playlist battle, perhaps? double ha).

Without any further ramblings, here within please find 7 general tips for giving your best set ever.

#1 Grab ‘em from the get go.

Traditionally, a DJ mix starts slowly then builds to peak at about 3/4’ths of the way through. While this may work on a dancefloor, a digital mixtape has different needs. You’ll want to grab the ear of the listener right away. This is ‘specially important in an online world where users don’t stick around for long.

With that said, this doesn’t mean you should put all of your bangers up front. It’s not a tempo thing. Instead, think about starting with something that’s simply really, really good. A banger can be the equivalent of shouting “WAKE UPPP!!” Not many people like that.

You can open your mix in a very subtle way (for example, a classical piece or a clever acoustic cover). Whatever you think is comfortable yet arresting.

The goal here is two-fold. #1 get their attention, and #2 set the mood.

Whichever way you choose to go, the opening track should set the tone for the rest of the mix.

#2 Pick a variety of songs – but stay consistent to your theme.

I have a friend who works in music supervision. He loves trendy indie bands on the folksy, whimsical tip.  And while his mixtape selections are amazing – I always learn something new – in the end it sounds like one long record by the same band. Ultimately, unless he’s hitting fans within his niche directly he’s gonna lose people. The mix is too steady and listeners will easily get bored and go away.

Choose a variety of songs from different decades and genres. This opens up your work to a larger audience with a wider variety of taste.  Mixing it up also keeps listeners on their toes. It keeps it interesting.

The way to tie it all together is through your theme – whether it’s by mood, subject, or purpose.

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I want to Spotify

800px-Spotifyscreenshot

Spotify, a music service currently only available outside of the US, is a social streaming site that allows instant listening to specific tracks or albums.

Users can easily share their library with friends and collaborate on playlists.

Although ownership of music is important to users in general a more pressing issue is accessibility. Sites like Hype Machine and Imeem allow us to share songs with friends, but we can only share the content that those sites have available to us.

By employing the peer-to-peer model like Spotify does, I can upload those special gems and curated playlists I spend weeks agonizing over. My friends can then stream the music and click-through to purchase for legitimate ownership of the song.

Spotify takes advantage of the “cloud“- data living over the internet as opposed to locally on your computer. We can peruse music quickly this way without downloading it first. Then, if a user wants ownership of the song, it can be purchased – supporting the artist rather than jacking it from a blog.

Makes sense to me.

What is Spotify?

http://en.wikipedia.org/wiki/Spotify

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