This post is syndicated from Yahoo! Music AS HEARD ON.
Dance music impresario Martin Solveig released the third episode of “Smash” last week, the high-budget, ongoing video series leading up to the release of his new album by the same name.
The series is a cool way of creating video while simultaneously letting fans preview music from the release. Each episode is a minimovie meets music video, sometimes nearly 10 minutes in length. The storyline features Solveig alongside the dapperly-dressed fictional ‘manageur’ LaFaille as they devise elaborate hijinks for exposing Martin’s music to the masses.
The production quality of the series is top-notch and the writing brings to mind the quirkiness of Wes Anderson paired alongside the mocumentary-style of Spinal Tap. It’s an internet gem perfectly sized for viewing, sharing, then possibly even bookmarking to watch again later!
In the most recent episode, LaFaille imagines a stadium-sized stunt to grab the world’s attention. Taking over the Stade de France – France’s biggest and most prestigious football stadium – the crew shot the final, over-the-top scene in one take at the France vs. Croatia friendly on March 29th.
The premiere episode accompanied the hit single “Hello” and was shot in front of a live audience at the Roland Garros tennis world championships in France.
The video series also creates a new benchmark in creativity for music videos. This is a series worthy of blowing up on the big screen at home rather than streaming from a phone or viewing within the confines of a cubicle. It breaks the form of what we normally expect from a music video, a trend we’ve seen lately with other long form music vids (Lady Gaga, anyone?).
See a Qwiki on Solveig to learn more about Martin: