Photo by Dylan Ferreira on Unsplash
Attracting new clients to your business is not always easy, no matter how excellent your services or products. Unless you implement innovative strategies to capture their attention and make them stay, your business will not be profitable.
Maybe customers are not buying because they don’t know your products or brand exists in the first place. Your business can only survive if you find better ways to reach new customers, draw them in, and make them loyal.
Marketing plays a significant role in business productivity. You have to develop a good marketing plan that will help you pitch your products or services to people, so they’ll notice and purchase them.
So how can you attract new customers? These five actionable tips will help you achieve this.
1. Do More Networking
Networking online and offline is a powerful way to keep growing your customer base. Even if social gatherings are currently restricted, you can meet new people through virtual events, social media, and other online gatherings like forum sites.
If you are in a freelancing business, there are many job boards and freelancing sites such as Upwork and Fiverr, where you can register for free and pitch to clients.
Consider looking for partnerships with businesses in your niche that have audiences similar to yours but are not your direct competitors. This will enable you to build a network of prospects you can share with them.
Use your existing customers as your advocates. Since they already benefited from your services or products, happy customers will directly share them with their friends.
Getting your customers to help you attract new clients is much easier than traditional advertising because their peers consider them more trustworthy.
2. Offer Freebies
Everyone loves giveaways. You can implement an introductory offer that will draw in new clients. Freebies such as discount prices on first purchases, free one month trial on subscriptions or software, free courses, ebooks, consultations, webinars, and more.
Offering free stuff can work magic and land you new clients sooner than you can imagine. This strategy lets people know that your business exists, and when they purchase, they’ll see the value of your services or products. You’ll have proven yourself to them and established trust.
By offering them the chance to try out your products or services risk-free, potential customers will be willing to pay money once they find value in them.
Another way to draw in new clients is by pairing with another partner to provide free products to customers. For example, if you own a tax prep agency, you can match with a computer store and offer clients one hour of free service. This will help you align with a partner who shares the same niche customers with you.
3. Start a Blog
Whatever business you own, starting a blog is an effective strategy of drawing attention to your company and generating conversions. Your blog should have engaging and educational content that will help build your audience’s trust in your products or services.
Creating compelling content will position you as an expert, which will attract more likes and clicks.
Before creating content, you should research to know your audience, the problems they have, and the phrases they use to find solutions online. Remember to choose a relevant topic that will offer your audience value, answer their questions, and solve their pain points; this is an excellent way of gaining their trust. They will remember you the next time they need your products or services.
4. Reach Out to Potential Clients
In your efforts to reach out to potential clients, you should first determine the best channels to attract them. Identify which channels are convenient, such as social media, emails, online chats, and more. Gather data from your existing customers and use it to reach out to prospects.
You can also use a multi-channel marketing strategy to attract people from different platforms.
Partnering with other businesses in the same niche is another great way of exchanging referrals and driving sales. For example, if you specialize in web designing, you can partner with a marketing agency and exchange clients.
If you are a realtor, find a coffee shop owner who’ll allow you to hold your client meetings in the coffee shop. As you gain space and time to persuade home buyers, the coffee shop owner gains new customers who are likely to come back with their friends.
Social media is one place where you can find new clients. Through social media, you can influence your customers and attract new ones. Utilize it effectively to place your brand before a broad audience in a very short time.
Focus on building relationships by creating your profile, posting engaging content with relevant hashtags and keywords. Select trending and exciting topics, and make sure you respond to feedback.
5. Test Coworking Spaces
Coworking is a fast-paced strategy that your business can use to earn new clients. It is an effective way to meet new people and generate leads. Many coworking spaces offer free passes that you can take advantage of and sell your business to prospects.
Through coworking, you can collaborate with marketers, web designers, contractors, realtors, and other specialists who require your products or services. Coworking spaces can also get you the recommendations you need to grow your customer base. All you have to do is pitch yourself to the people you share coworking space with.
Coworking spaces are great for networking, primarily if you work online. Talk to people in your coworking space and build a network naturally. You’ll be surprised how fast you’ll manage to acquire new connections.
Look out for networking events happening in your coworking space and use them to grow your contact list. Such activities also allow you to access a supportive network of like-minded people, which helps build a strong customer base and learning curve.
The Bottom Line
Attracting new clients is a process and you’ll need to wear many hats if you want to have a consistent stream of new clients.
You can start by targeting the right people in places they frequent and offering them what they need. Always be creative, deliver value, reach out to prospects, and utilize the referral strategy.
It takes time, but in the long run, it pays off with new customers on board.
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Ashley Wilson is a digital nomad and writer for hire, specialized in business and tech topics. In her self-care time, she practices yoga via Youtube. She has been known to reference movies in casual conversation and enjoys trying out new food. You can get in touch with Ashley via Twitter.