With the return of original singer Carah Faye, the electronic indie rock band Shiny Toy Guns are back in a big way. Carah’s return was announced last month and the single “The Sun” was recently released on their site.
I had the chance to chat with Carah and Jeremy on a Sunday afternoon a few weeks back during Grammy weekend. After a late night on the town, I met the duo for coffee in Hollywood where we chatted about the rebirth of Shiny Toy Guns, their upcoming album, all things social media…and their love of Eminem’s new artist Yelawolf!
The band has mastered the art of connecting directly with their fan base. Shiny Toy Guns were one of the first bands to successfully leverage MySpace, and they’ve partnered with brands along the way to further their reach. Following the ability to stay ahead of the pack when it comes to new media trends, Carah and Jeremy recently shot a personalized video for Valentine’s Day with a flip cam for one lucky bidder. All proceeds from the auction went to charity.
STG and Yelawolf will both be in Austin for the SXSW Festival.
The album III is slated to drop sometime this summer. The single “The Sun” is available now.
More:
http://www.facebook.com/shinytoyguns
http://twitter.com/#!/SHINYTOYGUNS
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