Sales funnels need to be treated differently depending on if you’re a B2B or B2C company.
If you’re a business marketing to other businesses, it looks like this:
Image: Techstars
If you’re a business targeting consumers, it looks something like this:
Image: Cooler Insights
Understanding the one that works for you is key.
Create a marketing plan for each stage with specific KPIs.
Adjust along the way.