Your marketing team needs to sync with your dev team.
Marketing tools and campaigns need to be updated all.the.time.
And often a dev is needed.
So –
Update your marketing stack at the end of each sprint.
Every 14 days do the following:
Make updates to your software or SDK. Refresh your campaigns and landing pages. If your product is an app, refresh the keywords and screenshot creative.
Use the next two weeks to optimize, test, and compare findings.
Then do it all over again.