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The Experience Economy, Explained

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Photo by Vincentiu Solomon on Unsplash

To understand the experience economy, it is important to first understand how it relates to previous economies.

This can perhaps be exemplified by the evolution of birthday cake. In an agrarian economy, birthday cakes were made from scratch using individual and locally-sourced ingredients. In this economy, ingredients cost mere pennies, with a completed cake costing perhaps a dollar or less. It was the ultimate DIY economy.

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Apple Search Ads And Mobile Acquisition: A Primer

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An example of how an ad now appears in the Apple App Store

An ad in the Apple App Store

Apple recently launched Apple Search Ads, the first paid advertising channel for the App Store.

The platform has demonstrated notable success to-date. Initial findings show that these types of ads deliver quality users at scale with solid retention.

Bottom line: Apple Search Ads show huge potential.

This is in comparison to other install acquisition channels, for example advertising on mobile ad networks.

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Thoughts on Geolocation, Privacy, And The Advancement Of Technology

Apple and Google are both being sued under the recent discovery that the iPhone and Android smartphones track users wherever they go. 

Apple stated that they have never tracked users’ locations, but admitted to a bug that inherently collects user data by logging a complete history of travels by way of timestamped latitude and longitude. This week, they announced a software update that prevents the iPhone and iPad from storing these movements.

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