brand dna

Fingerprints, Then DNA

by cifanic
July 1, 2019July 27, 2019

It may sound like a no-brainer, but all memorable brands have good brand architecture behind them. Think Tesla or Apple, Uber or Thinx. Brand DNA… Read More »Fingerprints, Then DNA

Nicole C. Lehmann-Haupt is an author and published writer whose work has appeared or is forthcoming in Hypertext Magazine, El Portal, Ignatian Literary Magazine, and Mulberry Literary, among others. In 2021 and 2024, Nicole's work was nominated for the Pushcart Prize. She has also contributed to Thrive Global, Yahoo!, Indie Shuffle, and LAist. Driven by a passion for storytelling that resonates across ages, her stories feature misfits, underdogs, and weirdos stumbling upon the extraordinary in an ordinary world. She is currently at work on a short story collection.