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How User Personas Are Like Characters In A Movie

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Photo by Major Tom Agency on Unsplash

Photo by Major Tom Agency on Unsplash

 

User personas are a foundational building block to any successful marketing strategy. They help you identify your ideal customer and how to most effectively reach them. While researching and creating a series of nuanced user personas can sound daunting or like another dry assignment to check off the to-do list, the research can be eye-opening. It helps to inform your positioning, messaging, targeting, and even product development in significant ways over time.

User personas play into everything you create: from your brand messaging and visual identity, to a campaign strategy and content plan. They capture basic demographics like age, gender and location, and go a step further to capture your ideal customer’s background, interests, and character traits.

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How To Build A Successful Marketing Stack In The New App Economy

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Photo by Ron McClenny on Unsplash

There are many ways to drive users consistently to your app while delivering exactly what they want in the form of an entertaining and – if you’re lucky – addictive in-app experience. Based on your initial target market along with what you learn about your users, all it takes is a series of steps that are tactical, measurable, and scalable in methodology.

While your business needs must always be tied directly to your implementation plan, there are many things you can do to interact directly with your core user base while simultaneously reaching target market groups.

Here are 5 key steps to get there.

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Data is the new Journal. (2 of 2)

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Social sharing sites like Facebook and Google+ are great for countless reasons. The discovery factor is amplified and quick. We have the ability to catch up and communicate with people easily and on-the-go.

Our social networks, paired alongside various algorithms, place everything in somewhat omnidirectional proportion to our personal interests. Some folks watch the stream of information passively while others can’t help but participate. Frequently. Like a habit that’s hard to break. But habits are usually created because there’s some sort of personal payoff involved. What’s in it here?

Do we participate out of boredom? For entertainment? Documentation? Self-declaration? All of the above?

Read More »Data is the new Journal. (2 of 2)

5 Great Film Soundtracks of 2010

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Syndicated from Yahoo! Music Blog: As Heard On…

2010 was a year of many noteworthy film soundtracks, ranging from lush scores to clever collaborations to unique choices in music supervision.

Below, a short list of some of the most notable – and inspiring – collections of the year!

1. The Social Network

One of the most unexpected and captivating soundtracks in 2010, Trent Reznor and Atticus Ross teamed up to create music that speaks volumes to the electric energy of the film based on the social networking site Facebook.

The original score integrates seamlessly with the pacing and mood of the film, nearly making it an unseen character in itself.

iTunes: The Social Network (Soundtrack from the Motion Picture) – Trent Reznor & Atticus Ross

2. Scott Pilgrim vs. The World

Starring the quirky and beloved Michael Cera, Scott Pilgrim must battle to the death with seven ex-lovers to win the affection of his latest love interest.

The film features an all-star soundtrack curated by Radiohead producer Nigel Godrich. Godrich recruited Beck to create music for fictional band Sex Bob-omb, with tunes for rival band Crash and the Boys penned by Kevin Drew of Broken Social Scene with Brendan Canning.

Other music featured in the film comes courtesy of rockers Black Lips, Metric, Plumtree, and T-Rex.

See Metric Perform “Black Sheep” live at the 2010 Comic-Con Conference:

iTunes: Scott Pilgrim vs. the World (Original Motion Picture Soundtrack) [Deluxe Version] – Various Artists

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An Intro

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Facebook and Twitter allow me to tell you what I’m doing, where I’m going, and how I’m feeling from almost any place at any time.… Read More »An Intro