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How To Build A Successful Marketing Stack In The New App Economy

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Photo by Ron McClenny on Unsplash

There are many ways to drive users consistently to your app while delivering exactly what they want in the form of an entertaining and – if you’re lucky – addictive in-app experience. Based on your initial target market along with what you learn about your users, all it takes is a series of steps that are tactical, measurable, and scalable in methodology.

While your business needs must always be tied directly to your implementation plan, there are many things you can do to interact directly with your core user base while simultaneously reaching target market groups.

Here are 5 key steps to get there.

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Twitter And The Power Of Public Conversation

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Ah, the things we’re doing at this very moment. Some of us are in the office, others are at home with the kids. Some of us are traveling on a bus or a plane, and others are reading in a cafe. Our actions become symmetric as we balance each another out, flowing seamlessly through our day-to-day actions in a steady stream of life.

As for me? I’m perched at my kitchen table on a late Sunday morning. NPR news is streaming to the stereo. The window is open and tentative sounds of spring drift in. I’m eating half a grapefruit and debating on pouring myself another cup of french press as I occasionally gaze out the window, debating going to yoga at some point later in the day.

OR

“News. Coffee. Sunshine. Writing. Yoga soon. #SPRINGhasSPRUNG”

In certainly well over 140 characters you’ve gotten the gist that, well, I’m not doing much. And whether you take my general communicato with an extra shot of espresso or a whole lotta foam (likely the latter), we can acknowledge that Twitter grants us the ability to comment on our thoughts and actions freely and instinctively, as they occur.

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An Intro

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Facebook and Twitter allow me to tell you what I’m doing, where I’m going, and how I’m feeling from almost any place at any time.… Read More »An Intro